Aim for multiple payoffs per gem option.

Why it works: readers are more likely to pay for Gem Choices that offer many payoffs, especially if both payoffs are very different from one another.

How to do it: Have two ideas for a payoff, but don’t think that either payoff is strong enough to stand on its own? Or do you have two ideas but can't fit them both in because they'd be right on top of each other? Give readers “bundled” payoffs by showing that there will be numerous rewards in the gem branch.

Tips:

• Try to give the payoffs different “flavors” (e.g. instead of “wear the beautiful dress AND do my hair,” which are both aesthetic choices, try “wear the beautiful dress AND go to the swanky bar,” which are a combination of aesthetic and experiential).

Readers are not only getting matching outfits, but they ALSO get to go to the fancy bar!